The History
Grandstands has been a long time coming. What began as one of our founders' childhood dreams gradually became a reality through the formation of a friendship, dedication to the brand's core ethos, and a shared passion for premium clothing and sport.
Over a decade later, the team put the pieces together to form Grandstands: a premium sportswear brand infused with the fan-crazed nature of Southern culture.
The Brand
We have always been a crew of young men obsessed with sports and cream of the crop performance fabrics to wear in athletic settings. Several brands existed that catered to these needs, but we kept running into the same problem: we just couldn't justify forking over an arm and a leg for their gear. So, we set out to make our own gear and based it at "Goldilocks" price points.
The CULTURE
Gameday never ends.
From front-porch Fridays to Saturday tailgates, we live for the rituals that bring us together. Our crew has deep ties across the Southeastern United States, with its anchor in Baton Rouge, Louisiana.
Growing up, tailgating with family and friends taught us that enjoying good food while watching our favorite team is an experience to be grateful for. In everything we produce and everywhere we go, we tip our caps to Southern tradition, where the soul's as sweet as the victory.
The Insignia
The Grandstands "G"
Our primary logo features a capital "G" embedded into a grandstand structure. The logo also features three flags, giving a nod to our three original founders. This modern yet creatively refined design reflects the design style we aim to deliver in each of our products.
OLD: The Binoculars
Our original secondary insignia, featured as a yoke heat transfer on the back of each of our tops and as a woven label on the back of each of our hats. We chose this emblem to serve as a constant reminder for wearers to "Enjoy the View", whether that be physically from the apex of a set of grandstands at a sporting event or, more commonly, metaphorically in your daily life.
NEW: The Stadium Flag
Our new and sleeker secondary insignia serves that same purpose of inspiring wearers to "Enjoy the View" both at sporting events and in everyday life. It features one of the flags from our "G" logo. It is also currently featured on some of our recent product additions and will serve as our main secondary logo henceforth.
THE INSPIRATION
We strive to live life intentionally, because every moment deserves a standing ovation. Just like grandstand structures afford the best view for a spectator at a sporting event, we are driven to view every moment as best as we can. Through this optimistic approach, it is our belief that a person can experience true fulfillment in life.
Crack a beer, have a laugh, and take it easy. After all, why not take a step back and Enjoy the View?